Can anyone help?
I have been speaking to a farm shop about supplying them with Dexter beef, and they are now getting interested. What price should I be asking as a percentage of retail prices? Who else has tried this and how did they get on? Any tips please!
Help wanted pricing beef
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Broomcroft
- Posts: 3005
- Joined: Wed Sep 06, 2006 4:42 am
- Location: Shropshire, England
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Hi MAB
It depends firstly on what they intend to sell it for and how it is prepared and presented. The overall average seems to be about £8.50-9.50 a kilo. If you were selling a carcass to a restaurant or pub, then to be in line with the people I know, you would charge about £8.75, delivered, butchered.
People who are doing a top job with well-finished, well-hung, vacuum-packed and professionally labelled (very important) Dexter, are averaging over £9.50 and are now heading towards £10 a kilo. Fillet over £30, sirloin over £20, mince in the £6's.
On the cost side, I think the cost of producing Dexter Beef is somewhere in the region of £6.50 a kilo, probably a bit more. I don't know anyone's prices to shops but to a butcher you would be selling at around £2.50 but they would pay all the costs of slaughter onwards. I assume you are doing all that, so you need at least about £7.00 and I would aim higher and the shop need to sell at the top end (£9.50+). It's a very special product and deserves a special price. When people taste it they will come back for more.
There is a list of detailed pricing available in Dowloads on the Dexter Beef Online Information site, which is at "info.dexterbeefonline.co.uk". If you can't download it then send me a email and I'll send it to you.
If we were running a farm shop, we would be aiming at the higher prices in this list and would have no problem whatsoever at those levels. I think it's true to say that those who sell their beef cheap sell less than those who charge a higher price. But only you know your own market.
Edited By Broomcroft on 1204367624
It depends firstly on what they intend to sell it for and how it is prepared and presented. The overall average seems to be about £8.50-9.50 a kilo. If you were selling a carcass to a restaurant or pub, then to be in line with the people I know, you would charge about £8.75, delivered, butchered.
People who are doing a top job with well-finished, well-hung, vacuum-packed and professionally labelled (very important) Dexter, are averaging over £9.50 and are now heading towards £10 a kilo. Fillet over £30, sirloin over £20, mince in the £6's.
On the cost side, I think the cost of producing Dexter Beef is somewhere in the region of £6.50 a kilo, probably a bit more. I don't know anyone's prices to shops but to a butcher you would be selling at around £2.50 but they would pay all the costs of slaughter onwards. I assume you are doing all that, so you need at least about £7.00 and I would aim higher and the shop need to sell at the top end (£9.50+). It's a very special product and deserves a special price. When people taste it they will come back for more.
There is a list of detailed pricing available in Dowloads on the Dexter Beef Online Information site, which is at "info.dexterbeefonline.co.uk". If you can't download it then send me a email and I'll send it to you.
If we were running a farm shop, we would be aiming at the higher prices in this list and would have no problem whatsoever at those levels. I think it's true to say that those who sell their beef cheap sell less than those who charge a higher price. But only you know your own market.
Edited By Broomcroft on 1204367624
Clive