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Posted: Fri Feb 29, 2008 11:41 pm
by MAB
Can anyone help?
I have been speaking to a farm shop about supplying them with Dexter beef, and they are now getting interested. What price should I be asking as a percentage of retail prices? Who else has tried this and how did they get on? Any tips please!
Posted: Sat Mar 01, 2008 8:54 am
by Broomcroft
Hi MAB
It depends firstly on what they intend to sell it for and how it is prepared and presented. The overall average seems to be about £8.50-9.50 a kilo. If you were selling a carcass to a restaurant or pub, then to be in line with the people I know, you would charge about £8.75, delivered, butchered.
People who are doing a top job with well-finished, well-hung, vacuum-packed and professionally labelled (very important) Dexter, are averaging over £9.50 and are now heading towards £10 a kilo. Fillet over £30, sirloin over £20, mince in the £6's.
On the cost side, I think the cost of producing Dexter Beef is somewhere in the region of £6.50 a kilo, probably a bit more. I don't know anyone's prices to shops but to a butcher you would be selling at around £2.50 but they would pay all the costs of slaughter onwards. I assume you are doing all that, so you need at least about £7.00 and I would aim higher and the shop need to sell at the top end (£9.50+). It's a very special product and deserves a special price. When people taste it they will come back for more.
There is a list of detailed pricing available in Dowloads on the Dexter Beef Online Information site, which is at "info.dexterbeefonline.co.uk". If you can't download it then send me a email and I'll send it to you.
If we were running a farm shop, we would be aiming at the higher prices in this list and would have no problem whatsoever at those levels. I think it's true to say that those who sell their beef cheap sell less than those who charge a higher price. But only you know your own market.
Edited By Broomcroft on 1204367624